One Stop Selling into China
You are a trend-setting brand in skincare, beauty, nutrition, vitamins & supplements, personal care, healthy lifestyle… You are transforming people’s lives to become healthier and more beautiful, inside and outside. Your cutting-edge products are adored by loyal followers who keep coming back for more.
Guess what? The Chinese consumers are hungry for your products too. It’s estimated that the Chinese middle-class will reach 630 million by 2022 out of its 1.4 billion total population – we can bring you big sales by introducing your brand to China.
No need to worry about not understanding the language, culture, business, people… No need to worry about not having the in-house resources to research, strategize, and execute your marketing and sales in China. We do it all – we are your One-Stop-Shop solution to sell into China and deliver sales results.
End-to-End China Solution with Sales Commitment
We are the Pros Who Get Things Done
Co-Founder, Brand Curator
Bridging the West and the East
Joy is fluent across the US, China, and Japan in language, business, and culture. Equipped with over 15 years of consumer health MNC experience in local & global marketing, innovation and business development, she’s entrepreneurial and passionate about bringing innovation to a global audience – she created her own nutrition brand to make taking supplements a simple, healthy, daily habit.
Joy understands and champions disruptive brands that make lives better, inside and outside. She sees cross-border opportunities that you won’t see, and bridges the West and the East. Her borderless worldview and authentic style make it easy to have a conversation with her any time, anywhere. Joy is based in New York, an MBA from Emory University’s Goizueta Business School, and a Certified Nutrition & Wellness Consultant.
Co-Founder, China Activation
Commercial Leader Delivering Results
KOL of Chinese FMCG Market
James has established himself as the key opinion leader in today’s modern China FMCG landscape, after having spent over three decades leading brands and national sales teams to achieve exponential sales growth for corporations ranging from MNCs such as Nestle and GSK Consumer, to domestic public companies such as Zhifengtang and Baiyang Pharm.
James is a well-connected and respected veteran across consumer healthcare and packaged goods industries, and a mentor and guest lecturer at industry associations and prestigious MBA programs for China’s disruptive new retail entrepreneurs across online e-commerce and offline retail. He knows the Chinese market and the right people. He prides himself for spotting game-changing products for particular Chinese consumers, and delivering sustainable brand growth for them in China.